When you say fashion, 1) I picture some Kardashians promptly. 2) Then I nail down to the ‘exact’ Kardashian.
For those who have been living under a rock:
Kardashians are one of the most influential families in the world. It might be more apropos to say that, if they don’t start a particular trend, they make it popular AF. The native Americans have been a strong force to the fashion rollercoaster, wrapping designers to their twirl. You must be following a Kardashian trend from all you knew!
Now let’s grab that fine-tooth comb to sort out the trends the Kardaishan’s brought forth. Follow and you will know which ones you are guilty of
Where There Is Kim, There Is CONTOURING
Kim Kardashian is the one who blazed the trail of contouring. Yeah, the shape game is all by Kim. In fact, all of the Kardashian makeup artists are pro on the job. The contouring frenzy led many brands to launch separate kits for the cause. It does the job of enhancing some features of the face and shaping the others resulting in a flawless look.
Owner at The Style Factory, Moran also confirms:
“They’ve shown how they do it, constantly that they’re doing it, and then of course look flawless in all their pictures. A recipe for trend success,”
The trend leads to numerous YouTubers and writers teaching the act of the contour, all hail the Kim K.
Chill In The Athleisure
Guilty as charged. Me. You. All of us. The athleisure trend by the Kardashians has been getting rounds around the world. Because some of us fashion hungry souls are lazy. Who doesn’t prefer comfort first?
The trend was concreted by Kylie Jenner/Kardashian following Kanye West (who is a Kardashian by marriage). One step up by Kylie towards the Athleisure and there go all local and high-end brands escalating with their ‘gym’ lines. The athleisure is not only confined to clothes but to shoes too. It’s more of a Kardaishleisure!
Super Long Nails
I see super long acrylic vibrantly colored nails, every one in ten Instagram stories. The trend has made headway from the Kloe and Kylie. Since then, every girl has been snap chatting at the manicure station or polling for which color on the gram. On a lighter note, help those poor girls decide, it gets all confusing.
Neutral Colors Pop
The Millennial Pink is the new trend today. It is everywhere from clothes to accessories to makeup. The Kardashians have the role to lawyer the neutral and nude colors.
The Kardashians transitioned from pop bright colors to neutrals. Starting from Kim Kardashian, she told Glamour in 2015:
“When I started dating Kanye, he was like, ‘Babe, you have so many crazy shoes and platforms with spikes and jewels, so much going on. Can I have my stylist come and we’ll clean out your closet?”
Accentuated Lips/Lip Fillers
The makeup world is nothing without a full pout. Although all the Kardashians have full lips Kylie is the one who empowered the trend the most. Megan Moran of The Style Factory says:
“Different lipsticks, plumpers, glosses, etc. You won’t see a Kardashian without plumped up lips, that’s for sure.”
The Kardashian trend set of numerous youtube tutorial on the lines of ‘how to make your lips look fuller’ and some doctors earn some extra.
Kylie’s lip trend went so viral that she made her lip kit line. The lip kit’s popularity went on to make her the entire makeup line. According to Forbes 2019, Kylie Cosmetics is worth $900 million. She is also listed as Forbes youngest billionaire.
Kylie’s full lips did not meet criticism would be a lie. The internet trolled the star for appropriating black culture and some even used to word ‘plastic’ for her. The Kylie 2015 challenge led teenagers to employ dangerous methods to attain full lips.
Wet Hair Flips
For most of us going out in wet hair is like wearing a tee saying ‘I woke up too late to get by hair done’. We see it as non-efficient and no professional. But! Always a BUT, when it’s about the Kardashians. Recently the Kim K proved that you can rock the look even in less time through her wet hair look. The other family followed suit. Recently, Kim Kardashian was rated among the most popular looks at the Met Gala, where she embraced a wet hair look.
Sheer Tops (not Kim, I promise)
The sheer top look was promoted by Kendell Jenner/ Kardashian. She made headlines and pops too when she was seen owning the sheer look on the streets of NYC. Soon the look got the ramps and to the public. Now every other blogger/actor/socialite is seen wearing it. The look met a lot of controversy by the modest police but the Kardashians don’t seem to care.
Fashion changes but the Kardaishan seem to bring up new ones, growing it like a weed and the Kardashians definitely are wagging the fashion flags.